Approximately 20 years ago, when Daniel became the CEO of the Jewish Home in San Francisco, he faced the revenue challenges of running a primarily Medi-Cal-based 432-bed skilled nursing facility, which was the largest private not for profit organization of its kind in the State of California.
As he saw it, there were two critical areas to focus on: saving the balance sheet and growing deeper roots into the local communities.
Daniel explored an untapped opportunity. He developed a post-acute care program and re-purposed a third of the 360 beds in the facility. Drawing on his experience in Seattle, Daniel trained his staff to deliver the best possible care, and SFCJL quickly became a top destination for short-term patients.
By providing critical care to over ~2000 community members every year, the Jewish Home became the “golden child” of the entire bay area, and the preferred destination for patients requiring discharge from the Bay Area’s most prominent acute care hospitals..
The 120 re-purposed bed’s went from generating ~$500 daily through the MediCal long term care program to generating ~$900 offered through Medi-Care for post acute care services. The shift resulted in ~$11M additional annual gross revenue!
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With SFCJL in a far better financial position, Daniel led an initiative to raise a target $74M for the updating of the campus community and the construction of Frank Residences: adding hundreds of units of assisted living and memory care to the Campus.
Once again focused on serving the community as best he could, Daniel envisioned a new program to be located on the new building’s ground floor … to become known as the “Byer Square”. Providing ~30’000 square feet of programming for residents of the facility, as well as those living in the surrounding community, members could socialize, learn and be physically active.
“Not just residents, but also their family members will visit their loved one, manage all decisions and paperwork, and still enjoy activities… all in one place.”
The idea was so popular with their database of donors and Daniel’s personal network that the fundraising goal was wildly exceeded, bringing in over $110M in donations.
Daniel continues to collaborate with senior living, nursing and care facilities, along with local levels of government (I.e., health districts), encouraging creative and innovative solutions in the development and evolution of senior services and communities.
